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Beneficial Beer .
The non-alcoholic beer that’s brewed for humankind launched in market at the end of 2022 and with an amazing innovation pipeline and an incredible tasting beer, the brand needed to get clear on their objectives and focus areas, to raise funds in an Equity Crowdfunding campaign and then maximise the budget.
From initial working sessions, to analysis, review and recommendations and working collaboratively with the BBCO team, the project output was to develop and execute an Equity Crowdfunding campaign, supported by a 12 month marketing plan to be implemented once funds had been raised. The plan objectives were to drive awareness and trial and included a packaging re-design project to help the brand stand out on shelf.
Over $460k was raised during the Equity Crowdfund campaign.